Marketing Resources
Our take and experiences on Marketing Technology in the Automotive Industry.
Highlighting assumptions around the Agency model and understanding what the data shows, the reality from an Agent’s perspective, and the learnings that we have found.
Our long-term client, Sandown Group, has secured more than £135,000 of additional workshop revenues over a six-month period with a personalised safety recall email campaign.
We have earned the title ‘Best Automotive Digital Marketing Agency’ at the Southern Enterprise Awards 2023, highlighted the region’s businesses and honouring those that excel in their field.
We will take to the AM Live stage on 9th November to discuss how digital communications can help automotive retailers flourish in the face of two fundamental challenges.
We have joined the National Franchised Dealers Association (NFDA) as an associate member to enhance our collaboration with franchised retailers across the UK.
We’ve been working with Rossetts to evaluate their customer database, a process that established approximately 30% of records needed to be updated.
Results from our recently commissioned survey have highlighted a looming challenge for dealers looking to attract younger potential car buyers into physical showrooms.
Following a successful pilot with long-term client H.R.Owen, our VoiceBox software can now integrate with Salesforce, making it easier for dealers to track and prompt interactions.
There has been a sharp rise in the proportion of car owners who make service bookings following an email reminder, according to our latest research.
We recently came across an article we published in Automotive Management in 2013! Ten years later, we were intrigued to see how much of what we were saying is still relevant now.
Our recent consumer survey has found that over half (51%) of UK motorists would consider buying a used car to avoid the current extended lead times for new stock.
Our lead management platform, LeadBox, has a new functionality that allows teams to easily engage in rapid two-way SMS-based interactions with the customer.
Data suggests electric vehicle adoption has its own momentum, but should more retailers adopt EV-specific marketing strategies or stick with familiar methods regardless of powertrain?
78% of younger drivers (those aged 18 – to 24) would welcome contact from a dealer workshop between services to check if deferred work needs to be carried out.
Our most significant takeaway from this session was when Stephanie presented the top five EV barriers among non-considerers; dealers must harness this insight to increase EV confidence.
Our Chief Executive, Jeremy, was in Dallas for the NADA Show 2023! Jeremy was able to feedback on what the state of play is over in the US and how we can apply learnings to support our dealers.
We recently examined over 150,000 customer vehicle records held by more than 100 dealers and found that, unfortunately, only 41% of the MOT-due dates were correct.
We have reorientated our internal roles and responsibilities, allowing us to maximise the new opportunities in 2023 as we further develop our product offering for new and existing clients.
It can be overwhelming when trying to get that online/offline balance right for Marketing and Sales, but dealers must align their digital and physical processes to match preferences.
In these rapidly changing times, the ability to adapt to continual market flux will be the difference between surviving and thriving. Keep your data clean, get your basics right and remain agile.
Sandown has achieved a 222% increase in the number of leads marked as ‘lost’ by staff that are subsequently converted to a sale, thanks to an enhancement to their VoiceBox eCRM.
Do fewer enquiries necessarily translate into fewer sales conversions?
With over 400 dealership clients, we have plenty of data available to analyse and use to monitor industry trends…
What more can dealers do to secure aftersales bookings?
We looked at service retention levels from March to June and compared figures for different typesof reminders.
Whilst emails have their place in communicating more in-depth messages, a concise SMS message that really grabs attention can provide an easy response and immediate delivery.
Since the start of the year, we’ve had multiple conversations with clients about how they’re adapting, investing in, and positioning themselves ready for all things EV.
Your Social Media platforms may be the first exposure you have with a potential customer, so it’s essential to keep your details up to date and your profiles looking as good as possible.
We have been doing this for a while now, so we think it’s time to share some of our top email marketing best practices that have evolved over the years.
Although there’s no crystal ball to help us navigate another unusual year, we’ve been reflecting on recent changes and have put together five predictions.
For the last 12 months we’ve been sharing our marketing best practices for another unusual year in the automotive industry.
Historically, people have found products to match their needs. Now, thanks to highly personalised digital marketing, products find people.
The importance of multi-step, digital contact plans was realised by dealerships who had adopted them already.
Noreply@ emails aren’t just a pet hate at Marketing Delivery HQ, they’re actually bad for business. Here are five reasons why.
A new report examining the shift to digital and how car buyers prefer to engage with dealerships based on the results of our industry research.
We’ve launched MOTBox, a new digital tool to help UK vehicle workshops identify and target all customers whose vehicle MOT is due soon.
Two-thirds of consumers say dealers impacted by social distancing measures should respond more quickly to online enquiries.
