New enquiryMAX integration will enhance lead capture and data accuracy

Published: September 2025

Retailers using Keyloop’s enquiryMAX lead management system (LMS) can now capture a greater volume of actionable leads from previously untapped sources and reduce re-keying, thanks to a new integration with our VoiceBox software.

The new integration facilitates the collation of customer information into the LMS from a wide range of sources, such as social media channels, email campaigns, and website capture forms. It also means that VoiceBox can be used to upload customer and enquiry data from more sources that do not natively feed into enquiryMAX, further minimising re-keying.

One application of this new integration relates to ‘lost’ leads. When a customer is marked as ‘lost’ by the sales team, VoiceBox automatically sends a Lost Sales email designed to re-engage the customer via a ‘Yes I am still looking’ button, which, when clicked, automatically updates the customer record to reactivate them as an open lead. At this point, two parallel processes are initiated. The customer becomes an active lead, and the retailer is notified of the customer’s change in status, allowing for a follow-up action to be scheduled.

Upon re-entering the sales CRM process, the customer will receive messages at relevant touchpoints again, such as Stock Alerts relating to their initial enquiry. Customer records are updated with personalised ‘enquiry notes’ detailing which VoiceBox emails they have been sent and whether they engaged, ensuring a more cohesive omnichannel experience.

In a recent analysis, 35% of ‘Lost Sale’ enquirers replied that they were still in the market for a car. Following the reactivation of the customer record, VoiceBox prompts the retailer to reach out to the customer, reintroducing them back into the sales cycle without the need to double-key information into the LMS, saving time and boosting the efforts of the sales teams.

Lost Sale emails are a GDPR-compliant way for retailers to re-activate unconverted leads. In the second quarter of 2025, these emails achieved an impressive 56% open rate and a high average click rate of 17% across all our clients.

“Usually, more leads would mean more work, but the strength of this new integration is that it streamlines both the collecting and updating of customer information, as well as removing the risk of errors from double-keying or duplication. Sales teams are then able to redirect their focus to higher-value interactions, knowing that the behind-the-scenes lead nurture is being taken care of.”

Charlotte Murray, Managing Director, Marketing Delivery

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