Social media tracking tool highlights motor retailers’
499% average ROI from Meta campaigns
Published: September 2025
UK motor retailers achieved an average 499% return on investment (ROI) from their social media advertising during the first half of 2025, with the best-performing retailers securing 24 additional orders in one month from online campaigns.
This data comes from our new, in-house developed social media tracking tool, Offline Conversions. Typically, measuring the success of social media campaigns is a labour-intensive process, and accurate attribution can be challenging. Our Offline Conversions reporting tool helps retailers better plan their social media spend on Meta platforms (Facebook and Instagram) by attributing inbound leads to specific campaigns and then tracking associated sales and enquiry conversions.
Our VoiceBox platform draws upon the retailer’s website stock management system to create and run stock catalogue advertisements on social platforms. Its SocialStock tool targets consumers’ Meta feeds with up-to-date vehicle stock adverts based on specific conquest audience criteria, or by using remarketing tracking pixels to reach previous website visitors. Targeting potential customers with relevant and timely social media ads keeps these audiences engaged, increasing conversions and improving speed-to-sale. In the case of remarketing, these ads can also relate to stock the prospect previously viewed on their website.
Our retailer clients achieve a very high ROI with their social campaigns, boasting an average cost-per-visit to a vehicle detail page (VDP) of just £0.18. Notably, this sits far below the industry average for VDP cost-per-visit, which ranges from £0.30 to £1.00.
SocialStock campaigns also delivered remarkable results for clients during the first half of the year, with a cost-per-sale as low as £27.77 and a cost-per-enquiry of only £9.49.
“By accurately measuring key metrics like cost-per-enquiry, we help retailers understand the true return on their investment, while the ability to attribute conversions directly to certain campaigns will help them better direct their marketing spend. We’re supporting an omnichannel marketing approach that provides a more holistic view of retailers’ marketing efforts.”
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