Services
We are an innovative eCRM and Social Media agency operating exclusively in the automotive sector. We use existing DMS, Showroom and Aftersales system data to deliver mobile optimised and personalised customer communications to improve conversions, retention and reputation with measurable results.
Case Studies
The Business
Cotswold Motor Group, established in 1995, operates sales and service facilities – as well as an Approved Bodyshop and PDI Centre – for the BMW, MINI and BMW Motorrad brands in Gloucestershire and Herefordshire. In 2017 the group merged its Cheltenham and Gloucester dealerships, and opened a new flagship site in Cheltenham – notable for being one of the largest BMW and MINI dealerships in the UK.
Targeting Premium Customers With Group-Wide Digital Marketing
Dick Lovett, a leading prestige-car dealer group operating in South West England and Wales, has instigated a major overhaul of its electronic customer relationship management (eCRM) strategy and processes. Led by eCRM specialist Marketing Delivery, the phased implementation is intended to deliver a significant boost to lead conversion and aftersales retention, and will encompass all 18 Dick Lovett franchises and showrooms by mid-2018.
Driving Endeavour Automotive’s Customer Communications by Enhancing Data Capture
- Data quality issues prevented many emails from reaching customers
- New protocols now capturing up to 95% of customer data
- Marketing Delivery paying dividends in recapturing ‘dormant’ leads
- Significantly lower cost-per-sale figure than other digital services
Social Relationship Management
Since 2014, Cambria has worked with eCRM specialist agency Marketing Delivery to deploy a comprehensive Social Relationship Management (SRM) programme. As a result it has honed a successful strategy that is generating a tangible, sustained return on investment.
Three Steps to Boosting Sales
Endeavour Automotive, an established London-based dealer group, has been working with digital specialist Marketing Delivery on a new eCRM programme, including a major overhaul of its information capture protocols. Its multi-channel marketing activity has leveraged the vastly improved customer data to generate a boost in incremental sales.
Improving Data Quality
Towards the end of 2014 we began working with the Sandown Group to introduce our sales and service CRM programmes in their 6 Mercedes-Benz locations in Southern England. Setting up data feeds initially with their DMS (ADP/CDK) for aftersales, and then later with their new showroom system Dealerweb, we began identifying key customer touch-points and sending messages accordingly.
Dealer converts 56 ‘Lost Sale’ enquiries to ‘Sold’
We are pleased to provide an eCRM service to 31 Mercedes-Benz dealerships, and ‘Lost Sales’ forms an integral part of their new and used cars sales strategy.
What our clients say
Clive Brook, Managing Director at Clive Brook Ltd
“We have been delighted with the professionalism of both the service provided by Claire and her Team but equally important the product itself. We always believed we had a robust lead management and contact strategy plan until we started to see the real benefits of Marketing Delivery. The right communication at the right time! The additional benefit of the regular involving excellent management KPIs supports the programme too!”
Alasdair Jakes, Group Marketing Manager at Endeavour Automotive Ltd
“We’re delighted with the progress Marketing Delivery is enabling us to make to our customer journey mapping. Far more than just an email service, they have really helped identify weaknesses in our current journey so we can change, improve and create opportunities going forward. We look forward to the additional sales the process will invariably bring over time.”
Brian Smith, Dealer Principal at Baileys Nissan
“Baileys Nissan, Canterbury have used the services of Marketing Delivery since the company started. Jeremy and his team offer a complete service, covering all types of Marketing as well as amazing ways for us to stay in touch with our customers. I cannot recommend them highly enough.”
Keith Jackman, Head of Marketing at Sandown Mercedes-Benz Group
“It’s so refreshing to work with a company that actually listens to feedback both ways. We’ll have suggestions and ideas and go to the team and say ‘can we do this’ and they come back with a solution which is terrific for us. Everybody should be doing it now, it’s a no brainer really.”
Sinclair Audi Tweet
Any marketers out there looking for a fantastic #eCRM supplier, look no further than @marketingdel #AutoMarketing
Ian Godbold, Marketing Director at Cambria
“We recognise that social media integration is a key element of our overall content marketing strategy, working with Marketing Delivery will provide specialist support in producing a cohesive plan that is supported by engaging social media that will foster online communities and see loyalty and retention develop even further.”
“It’s transformed and revolutionised our business because it’s allowed us to understand what our consumers want / what’s happening with our consumer and how we can improve that service. What is does give us is highly efficient targeted communication which is our lowest cost to market and provides our highest return on investment.”
See for yourself
Who We Are
We are an innovative eCRM and Social Media agency operating exclusively in the automotive sector.
What We Do
Using the technology customers use in their everyday life, Email, Mobile, SMS, Social Media– we have a solution for it all!
