We are an innovative eCRM and Social Media agency operating exclusively in the automotive sector. We use VoiceBox to keep in touch with customers where they live their lives. By integrating with existing DMS, Showroom and Aftersales systems, VoiceBox uses customer data to deliver mobile optimised and personalised customer communications to improve conversions, retention and reputation with measurable results.
Redline Specialist Cars is an independent prestige, performance and supercar dealer in Knaresborough, established 22 years ago. The 14th largest independent retailer in the UK (in 2020), Redline has witnessed significant growth in recent years.
Devonshire Motors has implemented a new digital enquiry management system to better meet its customers’ expectations of a modern car-buying process.
The multi-award-winning Mitsubishi dealership in Barnstaple, Devon has introduced a new electronic customer relationship management (eCRM) platform from Marketing Delivery. The new platform will enable the dealer to embed digital functionality within its sales and marketing process, helping sales staff nurture larger volumes of enquiries in a targeted and personalised way.
Alan Day Group has committed to a longer-term partnership with us to use our new SocialStock social media marketing platform. Following a pilot of the new platform, our data highlights the growing role that social media can play in generating sales leads for UK car dealers as more buyers start their car purchase online.
Vines Group has been a BMW Group franchised business since 1980 and today operates six sites for the manufacturer, with three BMW and three MINI sales and service centres across Surrey and West Sussex.
The business delivers thousands of new and used cars to customers every year across the South East, and also represents BMW Motorrad.
Cotswold Motor Group, established in 1995, operates sales and service facilities – as well as an Approved Bodyshop and PDI Centre – for the BMW, MINI and BMW Motorrad brands in Gloucestershire and Herefordshire. In 2017 the group merged its Cheltenham and Gloucester dealerships, and opened a new flagship site in Cheltenham – notable for being one of the largest BMW and MINI dealerships in the UK.
Dick Lovett, a leading prestige-car dealer group operating in South West England and Wales, has instigated a major overhaul of its electronic customer relationship management (eCRM) strategy and processes. Led by eCRM specialist Marketing Delivery, the phased implementation is intended to deliver a significant boost to lead conversion and aftersales retention, and will encompass all 18 Dick Lovett franchises and showrooms by mid-2018.
Endeavour Automotive is an established regional dealer group, representing four Hyundai and six Volvo franchises in London, Buckinghamshire, Hertfordshire and Essex.
In 2015, the acquisition of a Hyundai site in Essex enabled the business to move into the list of the 100 largest motor groups in the UK.
In late 2015, the dealer group began a series of ‘digital upgrades’, including the creation of a new website and more extensive online promotion of vehicle stock and service initiatives.
Since 2014, Cambria has worked with eCRM specialist agency Marketing Delivery to deploy a comprehensive Social Relationship Management (SRM) programme. As a result, it has honed a successful strategy that is generating a tangible, sustained return on investment.
Endeavour Automotive, an established London-based dealer group, has been working with digital specialist Marketing Delivery on a new eCRM programme, including a major overhaul of its information capture protocols. Its multi-channel marketing activity has leveraged the vastly improved customer data to generate a boost in incremental sales.
Towards the end of 2014 we began working with the Sandown Group to introduce our sales and service CRM programmes in their 6 Mercedes-Benz locations in Southern England. Setting up data feeds initially with their DMS (ADP/CDK) for aftersales, and then later with their new showroom system Dealerweb, we began identifying key customer touch-points and sending messages accordingly.
“Marketing Delivery’s systems will allow us to automate many of our internal sales processes, crucially while also retaining the personal touch that we pride ourselves on. As we have grown, we have developed best practice processes for customer communications and lead management, but there comes a point when some customer contact has to be automated to cope with further growth. Marketing Delivery’s eCRM platform means that we can introduce a level of automation while, most importantly, keeping our customers communications personal.”
“The team at Marketing Delivery put a great deal of effort into tailoring their systems to our needs, and the result is a demonstrable uplift in used car sales. The eCRM and social tools that Marketing Delivery has put at our disposal have delivered a very strong return on investment and have proven instrumental in helping us achieve our business aims.”
“We have been delighted with the professionalism of both the service provided by Claire and her Team but equally important the product itself. We always believed we had a robust lead management and contact strategy plan until we started to see the real benefits of Marketing Delivery. The right communication at the right time! The additional benefit of the regular involving excellent management KPIs supports the programme too!”
“It’s so refreshing to work with a company that actually listens to feedback both ways. We’ll have suggestions and ideas and go to the team and say ‘can we do this’ and they come back with a solution which is terrific for us. Everybody should be doing it now, it’s a no brainer really.”
“We use our Social Media channels as a way of keeping information flowing to our community – and enabling us to continue to present offers and stock – the use of Facebook, in particular, has been very effective. Being able to automate some of that activity with Marketing Delivery has enabled us to maintain a strong local presence”
“We recognise that social media integration is a key element of our overall content marketing strategy, working with Marketing Delivery will provide specialist support in producing a cohesive plan that is supported by engaging social media that will foster online communities and see loyalty and retention develop even further.”
“It’s transformed and revolutionised our business because it’s allowed us to understand what our consumers want / what’s happening with our consumer and how we can improve that service. What is does give us is highly efficient targeted communication which is our lowest cost to market and provides our highest return on investment.”