Data Cleanse

Based on our own analysis of customer records held by UK franchised retailers, on average, 40% of ‘keeper details’ are inaccurate

The Challenge

Accurate customer and vehicle data is pivotal to the success of any marketing activity, but with so many variables such as change of ownership, change of address, differing service schedules, and the choice available to motorists of where to get their vehicle repaired, it’s easy to see why data accuracy is hard to keep on top of; particularly when the administration of these changes still heavily relies on manual updates.

Our Solution

Our fully-automated data cleanse solution cross-references a range of trusted data sources with your database, to identify inaccuracies and provide updated information or enable detachment of vehicles and customers, to facilitate appropriately targeted ongoing communications. Our free, no-obligation data audit can give you the insight you need before making a commitment.

Vehicle Cleanse

Identify vehicles that have changed keeper, or have been stolen or scrapped; enabling detachment of the vehicle from the customer in your DMS. Stop contacting customers about a vehicle they no-longer own and instead contact them with alternative marketing messages.

Customer Cleanse

Once you have a clear picture of vehicle owners, we work with trusted data partners to ensure that all customer contact details are correct and valid. Our customer cleanse solution includes change of address, gone away, email address validation and deceased register updates.

MOT Dates

When surveyed, 68% of people said they’d be more likely to have their MOT carried out by a dealership that kept accurate dates. MOTBox connects to the DVSA and updates all vehicles, enabling an accurate reminder process to drive aftersales retention.