Simpsons Škoda 

Published: May 2025

Find out how Marketing Delivery helped Simpsons:

✔️ Automate Key Touchpoints

✔️ Achieve a 9% Conversion Rate with Stock Alerts

✔️ Maintain an ROI of over 1,000% with SocialStock

The Business

With 81 years of heritage and showrooms in Preston and Colne, Simpsons Škoda is one of the UK’s largest and most respected family-run Škoda Groups. Renowned for their commitment to excellence, the Simpsons team strives to deliver an outstanding customer experience at every stage of the ownership journey.

The Challenge

Before partnering with Marketing Delivery, Simpsons’ sales process relied heavily on manual systems, specifically their sales team using a traditional diary approach to manage customer interactions. This resulted in inconsistent lead follow-ups, with sales representatives prioritising opportunities themselves. The Group identified this as a business risk and sought a more innovative, consistent approach.

They were looking for a way to maximise every opportunity for success and needed a solution that could act as a “silent salesperson,” working in the background to ensure each lead was nurtured effectively and every customer received a consistently high level of service.

The Solution

In January 2023, Simpsons implemented our VoiceBox Sales solution, designed to equip retailers with strategy and automation to improve conversion and aid retention, all whilst delivering an outstanding customer experience.

Within their VoiceBox Sales suite of messages, Simpsons utilise our AI-powered software to trigger Enquiry Follow Ups, Lost Sale messages and annual anniversary emails to encourage Renewals. This system ensures timely, personalised customer engagement without placing additional pressure on the sales team, automating key touchpoints and notifying the dealership when a customer engages with an email. This reduces manual workloads, allowing the team to focus on the hottest opportunities while VoiceBox nurtures leads in the background.

Simpsons fully embraced the potential of VoiceBox by using our Stock Alerts feature as a key sales accelerator. When a customer enquiry does not convert within seven days, the system automatically sends relevant stock emails matching the customer’s original criteria to re-engage their interest.

Similarly, Aftersales Stock Alerts target service customers, following their appointment, with vehicles similar to their current model, but newer or with lower mileage. These emails also include a vehicle valuation form, encouraging customers back into a buying mindset and alerting the sales team of their interest.

Simpsons have also adopted our SocialStock solution, leveraging dynamic inventory ads on Facebook and Instagram. Thanks to our ATG (Keyloop) website integration, Simpsons can automatically showcase their latest vehicles to targeted social media audiences. And with our Offline Conversions tracking, they can clearly measure the impact of social campaigns, linking ad views to enquiries and orders and providing valuable ROI insights.

The Outcome

In the first five months of this year, Simpsons triggered over 30,000 sales messages through the VoiceBox Sales platform. Their Stock Alerts communications can be attributed to more than 100 vehicle sales, achieving an average conversion rate of 9% and exceeding the industry benchmark of 7% for this message type. Notably, 42% of recipients opened the emails, demonstrating strong engagement and clear buying intent.

During the same period, Simpsons’ SocialStock campaigns contributed to 18 vehicle orders. These ads reached over 55,000 users, achieving an impressively low cost per click of just £0.05. With an average profit per unit (PPU) of £1,250, this modest investment delivered a return on investment exceeding 1000%.

Encouraged by these results, Simpsons is now expanding its marketing toolkit with VoiceBox Self-Serve, enabling its internal teams to launch email and SMS campaigns that align seamlessly with their CI and sales strategies.

John Williams, Marketing Director at Simpsons Škoda, told us…