H.R.Owen first to implement new Marketing Delivery integration with Salesforce
Published: July 2023
Following a successful pilot with long-term client H.R.Owen, our VoiceBox software can now integrate with Salesforce, making it much easier for dealerships to track and prompt interactions with sales prospects, cut administration and maximise lead conversions.
We have managed Stock Alert messaging for H.R.Owen for many years, pulling in data from website-form submissions to alert potential buyers when a car meeting their specifications comes into stock. The new API means that leads can be received from Salesforce and subscribed to Stock Alerts without additional manual input.
Automotive consultancy Feasa supported us in developing a VoiceBox API adaptor, which powers a two-way flow of data with the Salesforce platform. It operates via the GetAUTO app (available on the Salesforce App Exchange), feeding information back into Salesforce and updating the customer record with confirmation that messages have been sent, as well as key metrics including open rates and details of specific vehicle(s) the customer has clicked on. This provides sales staff with a comprehensive picture of the customer journey, making follow-ups simpler and more informed.
“Marketing Delivery has really proven its worth over the years we have worked with the team. This new integration saves our salespeople valuable time and enables us to create tailored, automated customer flows. We have also seen an improvement in data quality, which will pay dividends when following up the leads and communicating further with customers.“We are not even a month in and have seen over 150 interactions with our automated email flows; it’s very exciting to see the results come in.”
“We are committed to integrating with all of the major data management systems in the automotive sector, and this latest integration with Salesforce delivers significant value for dealers that want to further optimise lead generation and conversions.
“We’re able to integrate VoiceBox with any data management system to make the lives of our customers’ sales staff as easy as possible, helping them track and act on customer data more effectively.”
Collaboration with Feasa
We teamed up with Feasa, an automotive consultancy and software house, to co-develop an API connector for VoiceBox to operate within the GetAUTO app.
“Marketing Delivery is committed to delivering a true 360-degree customer view for H.R Owen. With the launch of this new adaptor, it delivers high-quality enquiries straight into Salesforce. It was a great project to work on with the Feasa and Marketing Delivery teams combining their knowledge to deliver the right result for H.R.Owen.”
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