Published: July 2023
Following a successful pilot with long-term client H.R.Owen, our VoiceBox software can now integrate with Salesforce, making it much easier for dealerships to track and prompt interactions with sales prospects, cut administration and maximise lead conversions.
We have managed Stock Alert messaging for H.R.Owen for many years, pulling in data from website-form submissions to alert potential buyers when a car meeting their specifications comes into stock. The new API means that leads can be received from Salesforce and subscribed to Stock Alerts without additional manual input.
Automotive consultancy Feasa supported us in developing a VoiceBox API adaptor, which powers a two-way flow of data with the Salesforce platform. It operates via the GetAUTO app (available on the Salesforce App Exchange), feeding information back into Salesforce and updating the customer record with confirmation that messages have been sent, as well as key metrics including open rates and details of specific vehicle(s) the customer has clicked on. This provides sales staff with a comprehensive picture of the customer journey, making follow-ups simpler and more informed.