Published: March 2023
Our recent consumer survey* of UK motorists identified that 78% of younger drivers (those aged 18 – to 24) would welcome contact from a dealer workshop between services to check if deferred work needs to be carried out. And across all age groups, those that want a follow-up is 45%. These results highlight the benefit of comprehensive follow-up processes between customers’ service visits to maximise aftersales revenues.
This insight is further supported by data from our dealer clients, where customer-specific service follow-up emails sent using our marketing automation platform, VoiceBox, have an impressive average open rate of 79% and a click-through rate of 16% – a remarkably high conversion for the motor retail sector.
Our advanced automation tools make service follow-up processes hassle-free for aftersales departments. Dealers’ contact plans vary significantly, ranging from labour-intensive manual processes to automated tools. However, we’re seeing a substantial increase in demand for data-driven digital automation because it is so much more efficient and cost-effective. Introducing automation allows dealers to maximise their marketing efforts and, of course, their marketing budgets.
VoiceBox Aftersales links with a dealer’s DMS and can send automated reminders at the most appropriate time to alert customers to any outstanding red or amber work. Any click-through actions are fed back for the dealer staff to follow up. This new consumer research echoes the strong response rates we’re already seeing.
We provide innovative automotive-specific software that supports over 450 of the country’s leading car, bike and van dealer sites with automated marketing solutions that reach the right customer at the right time via SMS, email and social channels.
If you’d like to increase your deferred aftersales work conversions or have a no-obligating demo of our VoiceBox software, contact us today.
* Survey conducted by OnePoll; 1,000 respondents