Published: September 2023
Our latest analysis of customer records held by automotive retailers across the UK indicates that, on average, 27.7% of ‘keeper details’ are inaccurate, with vehicles having either changed ownership (26.3%), been scrapped (1%) or stolen (0.4%).
One retailer client that has seen the benefit of addressing this data challenge is Rossetts Commercials, a Mercedes-Benz commercial vehicle dealer operating in Surrey and Sussex.
We’ve been working with Rossetts to evaluate their customer database, a process that established approximately 30% of records – relating to over 21,000 vehicles – needed to be updated.
Manually processing this volume of records would have taken one member of the Rossetts team around 1,050 hours, approximately seven months of work. When factoring in staff holidays and training, we estimated the task could have taken up to a year to complete.
Our software automated the entire process, checking Rossetts’ customer records against the DVLA database and other data sources to amend relevant details. Furthermore, as we have joined the Keyloop Partner Programme, we could feed any amendments directly back into Rossetts’ dealer management system (DMS).
We have since developed software that facilitates ongoing monitoring of the status of vehicles currently assigned to customers, ‘detaching’ records when needed.
For more information on our automated data cleanse solution or to request a free, no-obligation audit contact us today.