Ancaster enlists AI-powered emails to maximise lead conversions
Published: March 2024
The Ancaster Group is stepping up its digital communications activity across all 14 of its sales sites to generate greater volumes of new and used car sales leads and maximise conversions. A key part of the new programme is the introduction of our AI-powered email alerts to replace multiple labour- and time-intensive lead management processes.
The Ancaster group has been serving South London, West London, Surrey, Kent, and Berkshire with new and used cars since 1949. It currently represents six volume brands, requiring the continuous management of an extensive and complex database of current and prospective customers.
Our VoiceBox software can underpin digital interactions with prospects via a suite of messages that include bespoke post-enquiry touchpoints, Lost Sales, Stock Alerts, self-serve email campaigns and organic social media.
Introducing VoiceBox for Sales will enable Ancaster to alert potential customers about new-in vehicle stock that meets their requirements, drawing on the latest leads and supply data held within the group’s lead management system, Dealerweb. When relevant stock enters that retailer’s inventory, Stock Alerts issues a tailored, automated email informing prospects of a new match with their desired vehicle.
An easy-to-use self-serve platform also means that Ancaster’s marketing department can send ad-hoc email campaigns that match its corporate identity and a full suite of automated sales messages, so branding across communications is aligned. The self-serve social media feature within VoiceBox means organic content can be scheduled across Ancaster’s Meta and LinkedIn profiles in advance.
“During our pilot phase the automated emails generated a huge response for our sales teams to follow up on, and we are now using the self-serve element for our weekly email updates. Having the data pull straight in from our DMS and CRM systems is making life in the marketing department a whole lot easier.”
VoiceBox can be tailored to suit the needs of the retailer, providing valuable insight that helps maintain accurate data, as well as facilitating timely and relevant communications to both sales and aftersales customers.
Contact us today for a no-obligation demo of our marketing automation platform, VoiceBox.
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