Marketing Resources
Our take and experiences on Marketing Technology in the Automotive Industry.
Published December 2025
As we reach the close of an impactful year, we want to take stock of the successes we have delivered to our retailer clients and how we can continue this momentum into 2026 and beyond.
Published December 2025
For the fourth year in succession, we have been honoured at the prestigious Southern Enterprise Awards, in 2025 being named ‘Best Automotive CRM & Social Media Agency’.
Published November 2025
Marketing Delivery has been acquired by TekCor4, a UK leader in predictive aftersales intelligence and analytics, beginning an exciting new chapter for the business.
Published November 2025
With Q3 2025 complete, motor retailers can review their recent marketing performance, evaluate overall business goals, and start shaping effective strategies for 2026.
Published October 2025
We’re celebrating 18 years in business and five years of VoiceBox, our digital marketing platform that’s helped 500+ UK retailers drive over one million vehicle sales.
Published September 2025
Dave Mills joins the team as Technology Director, focusing on product strategy and advancing our AI-driven functionality within our VoiceBox platform.
Published September 2025
October offers the perfect chance to engage customers with Tyre Safety Month. But how can you make it a valuable part of your marketing strategy?
Published September 2025
UK motor retailers achieved 499% ROI from paid social activity in H1 2025, gaining an extra 24 orders. Our Offline Conversions tool tracks leads and sales for smarter campaign planning.
Published September 2025
Keyloop’s enquiryMAX LMS now integrates with VoiceBox, enabling retailers to capture more actionable leads from untapped sources while reducing re-keying.
Published August 2025
Swansway Motor Group has seen a 172% increase in digital service bookings after deploying automated digital marketing technology across its 30 locations a year ago.
Published July 2025
Preferences change over time, so it is important to review the suitability of any communication strategy on a regular basis to check it still meets the needs of the customer and your business.
Published July 2025
Emails sent to aftersales customers about current offers on new and used cars have the highest average engagement rate of any form of proactive digital communication.
Published July 2025
Almost two-thirds of UK car owners would prefer to book their MOT up to a month early if given the option, according to a new consumer survey of 1,000 drivers.
Published May 2025
New Data Cleanse Report that retailers can use to conduct a ‘live’ health check of their full customer database, identifying and amending any records with inaccurate details.
Published April 2025
To kick-off our 2025 email benchmarking series, we have reflected on the strong results our clients have achieved during the first quarter of the year.
Published April 2025
According to a recent report from Jato, Chinese car market share in the UK has increased from 2% in 2015 to 9% in 2024, a figure likely to climb at pace over the next few years.
Published April 2025
Our VoiceBox Safety Recall marketing campaigns that used vehicle recalls to re-engage lapsed customers have generated an additional £1.2m in aftersales revenue within just 12 months.
Published April 2025
By creating a bespoke suite of messages tailored specifically to the EV customer journey, from enquiry to aftersales and renewals, retailers can position themselves as EV experts.
Published March 2025
According to our research, over half of UK car buyers say they would spend more time researching the potential purchase of an electric vehicle (EV) than an equivalent petrol or diesel car.
Published March 2025
Digital solutions should encourage retailers to rethink how they engage with customers, as well as facilitating a greater clarity on outcomes and improved focus on overall efficiency.
Published February 2025
One of the largest dealer groups in North West England, has introduced a digital marketing strategy across its 22-site network to boost new and used car sales, with a focus on personalisation.
Published January 2025
Over two-thirds of car owners would welcome proactive contact from retailers about upcoming service and MOT due dates, according to our latest consumer research.
Published January 2025
In order to formulate new performance targets for the coming 12 months, it is important for motor retailers to reflect on the effectiveness of their marketing efforts in 2024.
Published January 2025
We are thrilled to announce that Charlotte Murray has been promoted to the newly created position of managing director. Responsible for overseeing a strategic review of Marketing Delivery.
Published December 2024
As we welcome a new year, it is time for motor retailers to reflect on how the sector is continuing to evolve so they can adapt their marketing strategies accordingly and hit the ground running.
Published December 2024
Our latest consumer survey results show that potential car buyers are becoming increasingly receptive to targeted social media advertisements to help guide their purchase decisions.
Published December 2024
With the new year comes new budgets, and marketers typically have to battle to retain their share, a process made easier if campaign outcomes can be evidenced in a clear and transparent way.
Published November 2024
For the third year running, we have been named ‘Best Automotive Sector Marketing Solutions Company’ at the Southern Enterprise Awards, presented by SME News.
Published November 2024
Frosts Cars, a leading independent used car retailer, is automating its aftersales-focused customer communications to maximise retention and workshop utilisation.
Published November 2024
We asked 1,000 motorists about their expectations around the car buying process and ownership journey. This report pairs the survey results with real-world insight from 500+ UK retailers.
Published November 2024
As we enter our 18th year in business, we’re reflecting on the milestones of 2024, a year of significant growth and development for our team, tech and client base.
Published October 2024
Want to see how your marketing activity compares? Check out the performance of our AI-powered emails that help retailers manage communications in a relevant and timely way.
Published October 2024
It is fitting that we’re sponsoring the Motor Trader ‘Social Media Award’ as we continue our efforts to provide retailers with guidance and tools to make the most of their presence on social.
Published October 2024
Our latest research has identified that almost two-thirds (63%) of prospective car buyers are more likely to remain in contact with a retailer that emails them about available stock.
Published September 2024
The National Franchised Dealers Association (NFDA) has chosen our VoiceBox software to support proactive and reactive communications with existing and prospective members.
Published September 2024
Automotive retailers know that consumers start their buying journey online and rely on reviews to guide their choice of not only the new vehicle but the dealership they buy from, too.
Published September 2024
The ‘social’ customer journey is made up of multiple stages, just like email and SMS contact plans, and paid activity should support this with targeted ads designed to keep retailers front of mind.
Published September 2024
AFL Group, one of the UK’s leading providers of vehicle leasing products, is now using VoiceBox to help it engage more effectively with growing volumes of current and prospective customers.
Published August 2024
Communication strategies don’t need to be one size fits all. Marketing Delivery’s VoiceBox solution can trigger further AI-powered communications based on the customer’s previous interaction.
Published August 2024
Being one of many sources of information is not enough; proactive and reactive processes and tools must also be in place to facilitate engagement and capture qualified leads.
Published August 2024
VoiceBox users are taking advantage of the platform’s self-serve option to create and send their own marketing campaigns. We’re sharing best practices for running a successful email campaign.
Published August 2024
VoiceBox distributed 1,035,197 AI-powered emails in Q2. Our commercial director talks us through the key performance metrics for our clients and actionable insights you can take away.
Published August 2024
Balancing supply and demand can be fraught with challenges, but with the right processes and systems in place, every lead can be nurtured, and conversion rates can be kept high.
Published July 2024
Birchwood Group is implementing a new digital marketing strategy across all 10 of its sites to boost brand awareness and increase retention for its vehicle sales and aftersales operations.
Published July 2024
Q3 can be a lucrative time to market, and social media is a fantastic tool for retailers to reach new and existing customers in a budget-friendly way – whether they are at home or away…
Published July 2024
Our latest analysis has shown that the gap between older and younger cars in terms of the average aftersales invoice value continues to widen, with a difference of 47% in 2023.
Published June 2024
We help retailers source high-quality vehicles. By tucking your marketing team in with your buying team, there are some really creative ways that you can find stock to suit your needs.
Published May 2024
We have signed a 2024 sponsorship agreement with Caitlin Wood, the only female driver competing in this season’s one-make Porsche Sprint Challenge GB series.
Published May 2024
Maintaining a healthy ‘speed to sale’ is essential. We’ve developed 3 solutions tailored to swiftly and automatically market your stock to relevant audiences, ensuring optimal profitability.
Published April 2024
Do your solutions allow for that complete exchange of information? To ensure effective communications, make sure that your chosen solution enables customers to reply directly to you.
Published April 2024
We have appointed Chloe Gerber, former Lookers’ Motor Group Divisional Head of Marketing, to support our expanding roster of clients in the north of England and Scotland.
Published April 2024
We welcomed three members to our in-house development team, marking the initiation of a 12-month expansion programme aimed at enriching our portfolio of products and services.
Published March 2024
Marketing Delivery currently manages CRM solutions for over 500 UK automotive retailers, so it makes sense that our results are the benchmarks that you may be looking for.
Published March 2024
The Ancaster Group is stepping up its digital communications activity across all 14 of its sales sites to generate greater volumes of new and used car sales leads and maximise conversions.
Published March 2024
The March plate-change provides impetus for new car sales. What can retailers do to identify and qualify potential prospects during the vital ‘pre-enquiry’ phase at this busy time of year?
Published February 2024
VoiceBox makes it easy for retailers to keep in touch with their customers by integrating with some of the automotive sector’s most respected technology providers.
Published February 2024
With fewer used vehicles returning to the market – especially three-to-five-year-old examples – many retailers are adapting their approach, exploiting potentially untapped stock sources.
Published February 2024
We have appointed Andy Donaldson to the new role of Consulting Sales Director. Andy will be responsible for driving our UK sales growth, with a focus on creating commercial value.
Published January 2024
How often do you focus on conversion data? Of course, you look at the people who have purchased vehicles, but do you look at the people who haven’t bought, and the reasons why they haven’t converted into a sale?
Published January 2024
Stand out from the crowd with email campaigns. Our Commercial Director, Charlotte Murray, shares her Top 5 strategies from 2023 that you can add to your 2024 email marketing toolbox.
Published January 2024
It is a time for many to reflect on the learnings of 2023 and optimise processes in anticipation of a busy year ahead. Here are our key takeaways from 2023 and predictions for 2024…
Published December 2023
Our research highlights sharp increases in retailer website traffic, social media activity and volumes of enquiries for new and used cars over the festive season and into the New Year.
Published November 2023
Highlighting assumptions around the Agency model and understanding what the data shows, the reality from an Agent’s perspective, and the learnings that we have found.
Published October 2023
Our long-term client, Sandown Group, has secured more than £135,000 of additional workshop revenues over a six-month period with a personalised safety recall email campaign.
Published October 2023
We have earned the title ‘Best Automotive Digital Marketing Agency’ at the Southern Enterprise Awards 2023, highlighted the region’s businesses and honouring those that excel in their field.
Published September 2023
We will take to the AM Live stage on 9th November to discuss how digital communications can help automotive retailers flourish in the face of two fundamental challenges.
Published September 2023
We have joined the National Franchised Dealers Association (NFDA) as an associate member to enhance our collaboration with franchised retailers across the UK.
Published September 2023
We’ve been working with Rossetts to evaluate their customer database, a process that established approx 30% of records – relating to 21,000+ vehicles – needed to be updated.
Published August 2023
Results from our recently commissioned survey have highlighted a looming challenge for dealers looking to attract younger potential car buyers into physical showrooms.
Published July 2023
Following a successful pilot with long-term client H.R.Owen, our VoiceBox software can now integrate with Salesforce, making it easier for dealers to track and prompt interactions.
Published July 2023
There has been a sharp rise in the proportion of car owners who make service bookings following an email reminder, according to our latest research.
Published June 2023
We recently came across an article we published in Automotive Management in 2013! Ten years later, we were intrigued to see how much of what we were saying is still relevant now.
Published June 2023
Our recent consumer survey has found that over half (51%) of UK motorists would consider buying a used car to avoid the current extended lead times for new stock.
Published May 2023
Our lead management platform, LeadBox, has a new functionality that allows teams to easily engage in rapid two-way SMS-based interactions with the customer.
Published May 2023
Data suggests electric vehicle adoption has its own momentum, but should more retailers adopt EV-specific marketing strategies or stick with familiar methods regardless of powertrain?
Published March 2023
78% of younger drivers (those aged 18 – to 24) would welcome contact from a dealer workshop between services to check if deferred work needs to be carried out.
Published March 2023
Our most significant takeaway from this session was when Stephanie presented the top five EV barriers among non-considerers; dealers must harness this insight to increase EV confidence.
Published February 2023
Our Chief Executive, Jeremy, was in Dallas for the NADA Show 2023! Jeremy was able to feedback on what the state of play is over in the US and how we can apply learnings to support our dealers.
Published February 2023
We recently examined over 150,000 customer vehicle records held by more than 100 dealers and found that, unfortunately, only 41% of the MOT-due dates were correct.
Published January 2023
It can be overwhelming when trying to get that online/offline balance right for Marketing and Sales, but dealers must align their digital and physical processes to match preferences.
Published November 2022
In these rapidly changing times, the ability to adapt to continual market flux will be the difference between surviving and thriving. Keep your data clean, get your basics right and remain agile.
Published November 2022
Sandown has achieved a 222% increase in the number of leads marked as ‘lost’ by staff that are subsequently converted to a sale, thanks to an enhancement to their VoiceBox eCRM.
Published October 2022
Do fewer enquiries necessarily translate into fewer sales conversions?
With over 400 dealership clients, we have plenty of data available to analyse and use to monitor industry trends…
Published August 2022
What more can dealers do to secure aftersales bookings?
We looked at service retention levels from March to June and compared figures for different typesof reminders.
Published July 2022
Whilst emails have their place in communicating more in-depth messages, a concise SMS message that really grabs attention can provide an easy response and immediate delivery.
Published May 2022
Since the start of the year, we’ve had multiple conversations with clients about how they’re adapting, investing in, and positioning themselves ready for all things EV.
Published March 2022
Your Social Media platforms may be the first exposure you have with a potential customer, so it’s essential to keep your details up to date and your profiles looking as good as possible.
Published November 2021
Historically, people have found products to match their needs. Now, thanks to highly personalised digital marketing, products find people.
Published October 2021
Noreply@ emails aren’t just a pet hate at Marketing Delivery HQ, they’re actually bad for business. Here are five reasons why.
Published October 2021
A new report examining the shift to digital and how car buyers prefer to engage with dealerships based on the results of our industry research.
