Find out how Marketing Delivery helped Vindis Group:
✔️ Re-engaged ‘lost leads’
✔️ Achieve a 53% conversion rate on leads that were no longer being progressed
✔️ Automatically keep all sales prospects updated on the availability of relevant vehicles
The Vindis Group was founded in Cambridgeshire in 1960 and is a family-owned business that has grown by delivering both a personal and professional service. Its brands include Audi, Volkswagen, ŠKODA, Ducati, Volkswagen Commercial Vehicles, SEAT, CUPRA, and Bentley retailers, spanning six counties across the UK.
The Vindis Group has upped its digital game with the implementation of new tools that automatically keep all sales prospects updated on the availability of vehicles that match their specific preferences.
Our electronic customer relationship management (eCRM) software, VoiceBox, is enhancing the sales experience for existing and potential customers, as well as easing the burden on staff of maintaining the sales pipeline.
✔️ Improved business efficiency
✔️ Increased customer engagement
✔️ Increased sales
After an extensive trial at three of the company’s sites, the Vindis Group committed to a full roll out of VoiceBox across all 15 of the Group’s franchised sales sites this June. In just eight weeks since implementation, the system:
- Re-engaged 72 ‘lost leads’, 38 of whom subsequently progressed to a sale
- Achieved a 53% conversion rate on leads that were no longer being progressed
This success is being attributed to the increased contact with the customer during the sales journey via Mobile Responsive Email, SMS and Social Media messages which nurture enquiries, increase sales conversions and maximise aftersales retention.
Peter Toop, Group Sales and Marketing Director, told us…
Our VoiceBox system automates certain touchpoints during the customer journey in a more consistent, personalised and timely way. The system provides an automated ‘safety net’ of communications by email with prospective customers, allowing sales staff to concentrate on the ‘live’ enquiries nearer the point of order.