Devonshire Motors has implemented a new digital enquiry management system to better meet its customers’ expectations of a modern car-buying process.
The multi-award-winning Mitsubishi dealership in Barnstaple, Devon has introduced a new electronic customer relationship management (eCRM) platform from Marketing Delivery. The new platform will enable the dealer to embed digital functionality within its sales and marketing process, helping sales staff nurture larger volumes of enquiries in a targeted and personalised way.
Devonshire Motors new eCRM system will support its centralised booking system in managing enquiries received via multiple online sources. The dealership relies on this booking system to process all enquiries for sales and aftersales, helping the business build and maintain lasting relationships with its customers.
In addition to its new eCRM system, Devonshire Motors already uses our SocialStock platform. This enables the dealer to automatically maintain an up-to-date Facebook ‘product catalogue’, populated by a stock feed taken directly from the Devonshire Motors website. The system makes it easy for sales staff to populate organic and paid-for adverts, and use targeting tools to promote posts to relevant audiences.