Safety Recall

A GDPR compliant solution to reactivating lapsed workshop customers

  • Reactivate lapsed customers

  • Maximise workshop utilisation

  • Drive aftersales revenue

Marketing Delivery’s VoiceBox Safety Recall solution is a proven tool in the aftersales marketing armoury to help retain existing customers and to reactivate those who have lapsed.

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Maximise any available workshop capacity and capture invaluable upsell opportunities

The Challenge

Our clients are often looking for new and creative ways to reactivate lapsed customers, bringing them back into the workshop or the sales pipeline. However, the absence of the correct marketing consent can mean that many retailers hold data for customers that they are legally unable to contact under GDPR.

Our Solution

VoiceBox Safety Recall gives workshops a legitimate reason to contact customers regardless of their marketing preferences. With OEMs typically sending just one letter to owners of vehicles believed to be affected by a safety issue, our data partnership with Auto Data Solutions and the SMMT enables us to identify affected vehicles in bulk, facilitating the delivery of an automated follow-up email and/or SMS communication encouraging motorists back to their local authorised workshop to have the work completed. Our free, no-obligation recall audit can give you the insight you need before making a commitment.

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Reactivate Customers

VoiceBox Safety Recall is proven to reactivate lapsed customers without appearing intrusive.

Our pilot showed a 35% engagement rate from customers previously inactive for 2+ years, that were contacted about an outstanding safety recall.

Generate Upsell Revenue

Not only does our Safety Recall product reactive customers, it opens the door to revenue opportunities from upsell.

Our analysis showed that our pilot client generated over two-thirds of their revenue from additional work identified during the recall appointment.

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Refill Sales Pipeline

Our pilot client not only received outstanding feedback from their customers…

130 of those appointed to the workshop enquired about a new car, with 20% of those going on to make a purchase. A win-win for all departments.

  • Fully automated using existing data

  • Customers can link directly to GOV.UK to ratify recall status

  • Free audit to identify opportunities

  • Only pay for the data identified as having an outstanding recall

  • Clear and simple pricing matrix

  • Reinforce trust with previously disengaged customers

Get in Touch

“We’re always looking at ways to maximise service bay utilisation, and when Marketing Delivery suggested targeting lapsed customers, we were keen to explore the potential. We’ve been delighted by the outcome, and we’re now over half-way through the new bookings that have resulted from the campaign.

Crucially, we have also brought a significant number of previously-lapsed customers back into the fold, which should pay dividends well into the future – both for aftersales and for new and used car sales. Marketing Delivery is a trusted Sandown partner with a proactive, can-do team; it’s been great to build on the existing work we do with them in a creative new way.”

Keith Jackman, Head of Marketing & CRM, Sandown Mercedes-Benz

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