Data Integrations Will Streamline Your CRM
Published: February 2024
We often hear retailer clients experiencing common challenges surrounding their data processes and the need to juggle multiple systems for day-to-day operations.
Retailers could be running in excess of three or four different data systems; for instance, they will have a lead management system (LMS) that may operate independently from their dealer management system (DMS), while additional third-party solutions, designed to upsell and retain customers, further complicate processes.
All of this data in isolation causes a myriad of difficulties for retailers when it comes to keeping in touch with their customers. They will have email data in one database that needs transferring to another database – the same for mobile numbers – and they’ll want to suitably segment their data before sending relevant, automated marketing communications.
So, how do we clean that process up?
Enter Marketing Delivery’s marketing automation platform, VoiceBox – your ally in simplifying customer engagement. VoiceBox makes it easy for retailers to keep in touch with their customers by integrating with some of the automotive sector’s most respected technology providers. We’re a Keyloop Approved Partner; we integrate with Salesforce, Dealerweb, Enquiry Max, Pinewood, Reynolds & Reynolds – you name it, they’ll be on the partnership page of our website.
In doing so, we streamline processes for our retailer clients, finding new and creative touchpoints to deliver engaging email and SMS communications that keep customers retained.
VoiceBox is equipped for both Sales and Aftersales, ensuring each phase of the retailer’s customer contact plan is automated across a range of channels with precision and personalisation.
Harnessing the capabilities of VoiceBox AI, we go beyond conventional automation. Analysing customer behaviour in tandem with comprehensive retailer data sourced from various channels such as LMS, DMS, and inventory, this intelligent integration enables VoiceBox to trigger the most relevant message for each customer, precisely tailored to their current journey stage.
Whether it’s post-delivery follow-up, maintenance reminders and offers, or new vehicle offers as customers approach renewal, we tailor communication to enhance customer retention throughout their lifecycle.
Next Steps
Ready to revolutionise your customer engagement strategy? Get in touch today for a no-obligation demonstration of VoiceBox from our dedicated team.
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