Measuring Marketing Success in an Omnichannel World

Where: Digital & Technology Theatre

When: 11:30 am – 12 noon

We will be exploring the results of our latest consumer survey and detailing how AI-powered advanced communications can help retailers exceed customer expectations whilst delivering marketing efficiency, agility, and ROI.

Our CEO, Jeremy Evans, and Commercial Director, Charlotte Murray, will be joined by Carly Keeler-Clappison, head of marketing at Ancaster Group, for a balanced discussion on marketing success, sharing data insights and benchmarks from 500+ automotive retailers.

Retailers face the challenge of delivering seamless, customer-centric experiences across multiple channels while ensuring their marketing strategies remain efficient and yield a strong return on investment. This task gets more onerous every year as tech advances and consumers’ expectations evolve.

We have presented at every AM Live, and although the foundations of what we talk about each time remain the same, the delivery has become more sophisticated. Our session will pair consumer survey results with real-life data and experiences whilst showcasing the AI-powered technology available to support retailers in exceeding expectations.