Social Media Management
While eCRM has proven hugely successful, if dealers want to keep up with the ever-changing and increasingly competitive online environment, they’ll need to be doing more. Enter: Social Media.
Facebook and Instagram advertising allows dealers to target and engage directly with all relevant users according to their location and search preferences when investigating a potential new car purchase.
A key benefit of Social Media is the personalisation of lead management. Using tracking and targeting tools on social platforms, Marketing Delivery can help dealers communicate with customers looking for particular marques and models, to deliver an unrivalled personalised experience for the customer. For example, our SocialStock product acts as a ‘silent salesperson’, streamlining the processes of following up on engagement and promoting new stock to existing prospects via Social Media.
We have proven success in increasing page likes, website referrals and brand awareness. With regular measurement of key metrics such as Reach, Engaged Users and Website Referrals we ensure Social Media is used to enhance online reputation and reach an engaged, relevant audience.
The collaborative method of integrating local and national content provides a constantly evolving feed of vital information for the customer. The strategy encourages the growth of “organic” reach through a time-bound feed of tweets, posts, likes and comments.
This is crucial for the growth of a business and our VoiceBox platform enables us to cover multiple platforms via Network Groups with a mix of imagery and video. A diverse Social Media approach is designed to provide the best blend of content and connectivity for the customer.
Social Media enables people to connect for pleasure and business thus developing and maintaining relationships with your audience. This is activated by engaging your customers and audience and providing personal two-way conversation which will build trust, loyalty, reputation and subsequent prospects whilst incorporating a ripple effect which will be imperative for results-driven growth.
We have launched an online platform to make marketing across Social Media channels simpler and more effective. SocialStock is suitable for individual solus-brand sites, as well as for large, geographically distributed dealer groups with many sites and brands.
SocialStock integrates a number of Social Media management and reporting tools, all developed specifically for motor retailers. These include a stock remarketing tool, social media advertising tools, and LeadBox – an automated lead capture system for Facebook and Instagram. Retailers can specify how many tools they deploy, and for which sites and brands, to suit their requirements and resources.
LeadBox allows us to capture Leads on Facebook or Instagram and add them straight into an e-CRM Mailing List. When a Lead is captured we send an alert instantly to the Dealership so the Sales Team can respond straight away. Learn more about LeadBox here.
Logged Leads are then added to our Sales CRM Cycle, learn more about CRM here.