We’ve been saying for a while (and doing it, too) that personalisation is key to email marketing success. We don’t just mean putting a customer name in the email either – showing images of relevant products, including details of vehicles owned, using dynamic content to display relevant video links are just a few examples of the type of personalisation our clients enjoy.
It seems we aren’t alone in noticing how much more engaging personalised content is. This blog post on Formstack tends to agree – and has a nice infographic too:
To read more click here.
We’d love to show you more of our findings – get in touch!