VoiceBox can streamline content management across multiple social platforms and for multiple brands and showrooms
Built-in analytics make it easier to review and optimise activity
Scalable for dealer groups of all sizes
Successful pilot completed for major dealer group with more than 50 Facebook pages and over 40 Twitter accounts
We have developed a new social media management tool that enables car dealers – from solus sites to large, multi-brand groups – to increase the reach, impact and cost-effectiveness of their social media activity. Developed from the ground up with car dealers in mind, VoiceBox integrates with dealers’ existing digital communications tools, and provides a centralised hub for managing output and engagement for multiple brands and showrooms, across leading social media platforms.
The architecture of the new tool has been shaped by our recommended best practice for social media content management within a distributed vehicle retail operation. Through detailed analysis of online activity for our existing clients, we have developed an evidence-based strategy for social activity, which can deliver up to five times more website traffic from Facebook and Twitter. VoiceBox will enable more dealer groups to benefit from this strategy, as a central element to our core Social Relationship Management (SRM) programme principles.
Unlike other social media management tools, VoiceBox has features specifically engineered to assist in the marketing of new and used vehicles. For example, where other platforms can only post a selection of new images under separate updates, VoiceBox can automatically create a photo album within Facebook, titled and tagged, and with a choice of cover shot. This is ideal for dealers who want to post multiple images of one particular car, without it showing up as multiple updates in a socia
l channel, thereby presenting higher-quality assets to potential customers.
VoiceBox also includes a bespoke set of monitoring and tracking functions, which help dealers review and report on their overall social media activity – as well as the performance of individual staff members involved. By using this feedback loop, the dealers’ activity across its social media channels can be optimised more quickly.
“When it comes to social media, the most frequent comment we hear from dealers is that it’s simply too resource-intensive to manage properly, VoiceBox helps dealers to deliver a consistent flow of relevant and engaging content to their audiences, using a blend of national marketing and localised updates. The platform is scalable, so it works just as well for an independent retailer as it does for a franchised dealer group with dozens of sites.”