Buyers are increasingly comfortable using social media as a means to contact businesses. In fact, it’s rapidly becoming one of the most important tools in a car dealer’s arsenal for generating high-quality leads.
The key to successful marketing has always been to follow your customers, reaching them where they are most likely to see a company’s marketing output. However, not all car retailers are embracing the opportunities presented by social media marketing.
Target car buyers on social media
For many dealers, social media marketing remains an untapped source of leads, but it is no longer a ‘nice-to-have’: it’s now a necessity.
There are times when neither email nor telephone represent the optimal methods for marketing, particularly for consumers with busy, ever-changing lifestyles. Engaging with them on social media, however, is more in-tune with consumer’s media browsing habits – and can create leads and deliver tangible results for dealers as a result.
Did you know that 40 million people in the UK visit Facebook at least once a month, while 80% of those access it more than once a day? What’s more, 75% of UK Facebook traffic falls during the working week (source: Facebook IQ). Using Facebook’s targeting features, therefore, makes it an ideal platform for customer conquest and lead generation.
And ‘SocialStock’ can support this. Marketing Delivery’s new online social media management and reporting platform is developed specifically to make social media marketing simpler and more effective for motor retailers. It integrates stock remarketing and social media advertising tools, as well as automated lead capture for Facebook
SocialStock takes a stock feed directly from a dealer’s website to create and automatically maintain a Facebook ‘product catalogue’ to be used in organic and paid-for adverts. The platform is scalable, depending on dealer requirements, making it suitable for individual solus sites, as well as large dealer groups managing social content for multiple sites and brands.
As ever, it’s about marketing to customers where they are most likely to see it – and, increasingly, prospective car buyers are becoming more receptive to social media marketing from retailers.
Complement social output with an effective customer contact strategy
Dealers keen to make the most of social-generated vehicle enquiries also need robust enquiry management in place. By integrating automated eCRM (electronic customer
relationship management) technology, dealers can more efficiently engage prospective buyers.
A successful eCRM strategy draws on multiple communications channels. Emails, texts and social media can be used to target prospects, generate leads, keep customers engaged while they wait for the ideal car to arrive in stock, and even fill empty workshop bays.
Contact us on 01892 599 911 or firstname.lastname@example.org to learn how SocialStock can help you fine-tune your approach to social media marketing, and reach more would-be car buyers than ever before.