AM Top 20 Motor Retail Group, Ridgeway, are extending the scope of their relationship with the AM “Dealer Recommended” automotive digital agency Marketing Delivery.
Rolling out across all Ridgeway businesses in Oxfordshire, Berkshire, Hampshire, Wiltshire, Dorset and West Sussex, the “Data Driven Marketing” programme covers sales and aftersales and started with a Customer Satisfaction programme and a Sales conversion module that were rolled out in 2015, providing invaluable customer insight.
An aftersales module is currently rolling out and the group are shortly to pilot a “Car Alerts” process to keep prospective used car customers informed with stock and price changes.
Using data from existing dealership systems and the group website, Marketing Delivery are sending mobile responsive emails and SMS to follow up sales enquiries and manage on-going touch-points during the relationship with the customer.
Ridgeway’s Group Operations Director, Jon Head (pictured with Marketing Delivery MD Jeremy Evans) said “The programme with Marketing Delivery has given us a “voice of the customer” insight from the many replies we receive. This enables us to catch sales which may otherwise have slipped through the net.”
Marketing Delivery Managing Director, Jeremy Evans added, “We are delighted that such a prestigious group as Ridgeway has chosen us as their partners in this initiative. The group has an enviable customer-first culture that our processes fit perfectly with.”
Ridgeway are a leading new and used passenger car dealer for Audi, BMW, Mercedes-Benz, Maserati, Volkswagen, Land Rover, Range Rover, Jaguar, MINI, SKODA and smart and also provide new and used vans and trucks from Mercedes-Benz Commercial Vehicles, Volkswagen Commercial Vehicles and Fuso Canter. We also operate five Ridgeway Select prestige multi-brand used car centres and two Paint & Body Repair Centres.