Poole based Mercedes-Benz and smart retail group, Sandown have appointed automotive eCRM agency Marketing Delivery.
Marketing Delivery have implemented a eCRM programme across sales and aftersales for the Group’s 6 Mercedes-Benz and 2 Smart dealerships.
Marketing Delivery managing director Jeremy Evans says, “Sandown are an ambitious group who want to be at the cutting edge of customer communications. We are delighted to be working with them to help achieve that vision..”
Using data from existing dealership systems Marketing Delivery will be utilising mobile responsive emails and SMS to follow up sales enquiries and manage on-going customer touch-points during the relationship with the customer.