Berkshire based Mercedes-Benz retail group, Greenoaks have appointed automotive eCRM agency Marketing Delivery.
Marketing Delivery are launching a eCRM programme across sales and aftersales and managing Facebook pages for the Group’s 3 Mercedes-Benz and Smart dealerships and the Greenoaks Performance Cars outlets in Maidenhead and Reading.
Marketing Delivery managing director Jeremy Evans says, “We are delighted that Greenoaks has chosen us as their partners in this initiative. The group has identified that its customers are using ever more sophisticated technology in everyday life that our processes fit perfectly with.”
Using data from existing dealership systems Marketing Delivery will be utilising mobile responsive emails and SMS to follow up sales enquiries and manage on-going customer touch-points during the relationship with the customer.
Group Sales & Marketing Director Ray Gillman said “We are looking forward to working with the team at Marketing Delivery and reaping the benefits of their programme”.