Marketing Industry News

YouTube is still the biggest, but for how much longer?

The latest John Lewis Christmas ad went live last week – online and off-line. For many years the leading online video platform has been YouTube, and that continues to be the case. However, Facebook is making massive inroads into this lead.

This article shows the stats and shows how important video has become as a content channel on Facebook. As part of a blend of content, video is important on a business Facebook page, especially since video content started “auto-playing” earlier this year.

McDonald’s brave move to a local Facebook strategy

McDonald’s will launch 14,500 Facebook pages by the end of 2015, in an effort to get every US restaurant connected to customers via social media. This will make McDonalds the biggest brand on Facebook.

Why does this matter to UK car dealers? It’s the same strategy being advocated by us for our clients.

Managing director Jeremy Evans says, “When we looked at how car dealers should use Social Media – and Facebook in particular – it became clear that a local presence was the best approach. “

Activity with clients – notably the Cambria Group – has shown how effective this strategy is, with engaged users, reach and website referrals all growing off the back of a collaborative approach to operating local, dealership, pages rather than a national page.

Cambria Marketing & CRM Director Ian Godbold said, “Our guests interact with our dealerships locally so the local Facebook strategy, along with the CRM activity, strengthens the relationship between dealership and guest.”

This approach is now being adopted by one of the world’s largest brands in its largest market place. In an article on the Brand Republic website, David Martinelli, US digital marketing manager at McDonald’s, said the goal was to speak to customers in “real time”.

Martinelli said: “We wanted to connect to them in the place they’re at and deliver that relevant content. It’s important to be part of the conversation and really understand what’s being said, and then join the conversation.”

As Jeremy says, “This is the exact same conclusion we came to when we piloted our programme with Cambria 18 months ago, and is now operating successfully as a logical extension of the dealer CRM programme – all about being involved in the conversation with customers using whatever media they choose, be it email, telephone or Social.”

The Unbearable Sameness Of Social Networks

Spot the difference between new-look Facebook, Google+, Twitter and even LinkedIn.

When Facebook rolled out cover photos in 2011, it was a big deal. It was part of the Timeline redesign, the biggest shift in how people used Facebook in years. The large image at the top of your profile was an opportunity to show off something more than your headshot, giving friends (and also strangers) greater insight into your life.

Then, Google got on board, and embraced massive cover photos on its Google+ social platform in 2013. While Google’s profile image is different from Facebook’s—it’s a circle, not a square—the similarities were obvious.

Earlier this year, Twitter took the cover page out of Facebook’s playbook and rolled out their own design, one that looks, remarkably (or not) like Facebook.

This article illustrates the same-ness of the major Social Media players.

Posted June 6, 2014 by admin