We are delighted to announce our sponsorship of the inaugural “Best Social Media Campaign” awards at the industry’s prestigious AM (Automotive Management) Awards taking place in Birmingham in February.
Strategy Director, Clara Dennison, comments “We have been monitoring the emergence of Social Media as a marketing channel for the past 18 months and have seen growing use by consumers, who are leading the way, and dealers, who are employing lots of different methods to engage.
“We are intrigued to see what current “best in class” looks like and how dealerships are harnessing social media.”
Having recently introduced Social Media to the SmartMail and eCRM products as well as launching Social-Stock and Car Alerts we are keen to see what is happening with Social Media within automotive retailing compared to the wider retail industry. With over 30 million Facebook and 10 million Twitter users in the UK, it’s a fact that Social Media cannot be ignored. The pioneers in automotive marketing will reap the benefits and Marketing Delivery believes this award recognises that.