We are pleased to provide an eCRM service to over 350 franchised dealerships across the UK and ‘Car Alerts’ forms an integral part of their customer journey.
Car Alerts were designed to keep undecided ‘approved used car’ ‘customers engaged whenever their enquiry hasn’t progressed to a sale after 14-days, at which point the customer is auto-subscribed to receive a ‘Car Alert’ – keeping them up-to-date whenever new stock arrives matching their initial enquiry.
Two Audi dealerships in the South-West were the first to trial our ‘Car Alert’ service. The first Audi dealership recorded 40-sales in the first 3-months, and the second a further 46 approved used car sales in the same time period – providing a quite significant contribution in terms of ROI.
It’s no surprise that this group falls within the category of ‘top performing dealerships’, which we’ve identified as those achieving an average sales conversion rate of 31.3% – significantly outperforming the industry average of one-in-four.
How to increase new and approved-used sales conversions
So exactly how do these ‘high conversion’ dealerships maximise their chance of converting every possible sales opportunity?
- Every single sales enquiry is professionally followed-up with mobile friendly interactive messages after 24hrs, 72hrs and 14-days, keeping customers actively engaged (message open rates of 60-70% are not uncommon)
- After 14-days, any enquiry that hasn’t progressed to a sale is auto-enrolled to a ‘Car Alerts’ service that updates the customer every time new stock arrives that matches their initial enquiry
- Finally, every enquiry that’s been closed-off as a ‘Lost Sale’ triggers a customised message that opens the door to potential re-engagement, with a surprising number converting back into a ‘new’ enquiry and subsequent sale (in a recent campaign, 46% of ‘Lost Sale’ enquirers replied that they were still in the market for a car!)
If you’d like to see how our ‘Lost Sales’ and ‘Car Alerts’ service can help your dealership or group increase sales conversions, get in touch today!