Aftersales Customer Records Lack Crucial Data

  • More than 50,000 aftersales customer records evaluated
  • Email address is the most common missing field
  • Data deficiencies limit potential to generate and convert leads
  • Findings show there is room for improvement across all dealer groups 

Dealers are, on average, missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.

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