We recently published an article called The Future of Social Media where we predicted a number of changes within Social Media. These included ‘WhatsApp and Facebook Messenger used as social platforms’.
We have been seeing closer integration with Facebook Messenger and Facebook Advertising but todays App update fully supports our theory with the introduction of ‘Stories’ on the Messenger App titled ‘My day’. This is also a feature that has recently been added to WhatsApp, giving users the ability to update their status.
How many sales opportunities are your sales team losing out on through ‘failure to contact’?
This may come as a bit of a surprise, but upon examination of a sample of 63,000 logged sales enquiries in Q4 last year, we found that 64% were ultimately categorised as ‘lost’!
Seeing as today’s car buyers undertake detailed research online, before they as ‘qualified prospects’, make a web, telephone or walk-in enquiry to a dealership – how is it that almost two-thirds of these enquiries end-up being relegated to the status of ‘Lost Sales’?
- More than 50,000 aftersales customer records evaluated
- Email address is the most common missing field
- Data deficiencies limit potential to generate and convert leads
- Findings show there is room for improvement across all dealer groups
Dealers are, on average, missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
You’ve heard us talk about the maturing of social media, but with such a fast-paced industry it’s crucial to keep an eye on what’s coming next. With that in mind, we’ve decided to put together some Marketing Delivery predictions on the future of social media.
You will probably be familiar with the phrase ‘Six degrees of separation’, but it’s now clear that – with the rise of social media – the number of ‘steps’ that connect us all has decreased significantly. A number of studies suggest that this is now just three degrees of separation or, as it is sometimes stated, ‘Three degrees of connection’.