The usage of mobile devices is skyrocketing so it is crucial that any web forms your recipients fill in, whether it be a service booking request from an email service reminder or a customer satisfaction survey is functional and looks great on a mobile device.
We’ve been saying for a while (and doing it, too) that personalisation is key to email marketing success. We don’t just mean putting a customer name in the email either – showing images of relevant products, including details of vehicles owned, using dynamic content to display relevant video links are just a few examples of the type of personalisation our clients enjoy.
Late last year, Google announced they’d no longer be automatically blocking images in Gmail. This was a blessing for marketers because it gave a benchmark for analysis on how many people have images blocked by default.