It’s a pet hate of ours here at Marketing Delivery – receiving something from a company with a “noreply@” email address. If you don’t want me to reply, why bother emailing me?
Customers tell us emails are their favourite way of staying in touch with their dealerships, and open rates and click through rates for the best targeted, most personalised messages are three times higher than the average.
The usage of mobile devices is skyrocketing so it is crucial that any web forms your recipients fill in, whether it be a service booking request from an email service reminder or a customer satisfaction survey is functional and looks great on a mobile device.
We’ve been saying for a while (and doing it, too) that personalisation is key to email marketing success. We don’t just mean putting a customer name in the email either – showing images of relevant products, including details of vehicles owned, using dynamic content to display relevant video links are just a few examples of the type of personalisation our clients enjoy.
Late last year, Google announced they’d no longer be automatically blocking images in Gmail. This was a blessing for marketers because it gave a benchmark for analysis on how many people have images blocked by default.
Previous research, including by ourselves, has supported the view that campaigns sent earlier in the week work better, in terms of open rates and click through rates, than campaigns sent on Fridays, or over the weekend.