Mercedes-Benz Dealer converts 56 ‘Lost Sale’ enquiries to ‘Sold’

We are pleased to provide an eCRM service to 31 Mercedes-Benz dealerships, and ‘Lost Sales’ forms an integral part of their new and used cars sales strategy.

Since the start of our service in Dec 2015, three Mercedes-Benz dealerships in one of groups using our service have recorded 325 cars sold after receipt of our 14-day message (see right) and a further 56 cars sold in response to the Lost Sales message.

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Case Study – Sandown Mercedes Benz

Towards the end of 2014 we began working with the Sandown Group to introduce our sales and service CRM programmes in their 6 Mercedes-Benz locations in Southern England. Setting up data feeds initially with their DMS (ADP/CDK) for aftersales, and then later with their new showroom system Dealerweb, we began identifying key customer touch-points and sending messages accordingly.

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