SmartMail is the eCRM system that moves with the times ! We've just added a Facebook module which publishes customer CSI scores and comments to a dealer Facebook page.

The scores and comments come from the SmartMail generated email and SMS follow up messages sent from Sales or Service activity.

Email and SMS have been in use in the wider retail arena as a marketing channel for a few years now. We decided it was time the automotive industry caught up. That's why we developed SmartMail.

Using email and SMS for promotional activity has to be the most cost effective way of reaching a wide audience. It's also reliable and completely measurable - open rates, bounce rates, click through rates - it's all there in black and white (actually red and green).

But we didn't stop there. We decided it would be great if email and SMS worked together, triggering automatic follow up messages based on the actions taken by the recipients.

And then we got thinking - wouldn't it be good if we could pull data straight from dealer diary systems and trigger messages in support of the sales and after-sales processes ?

We now pull data automatically from eGood Manners, Contact Advantage, DealerWeb, Reef, Kerridge Autoline and Ebbon Dacs. That data is used to trigger all sorts of messages to improve sales conversion, CSI, accessory sales, service retention, you name it !

With open rates of up to 60%, response rates of up to 15% - that's active response, not just click through - SmartMail is engaging with customers in the most cost effective ways for dealerships up and down the country.

Like to know more ? Get in touch and we'll come and give you a demo.

If you want a sneak preview, you can get a free trial here.