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Westerly BMW Exeter & Westerly MINI Exeter

Welcome on board to the teams at Westerly BMW Exeter & Westerly MINI Exeter, the latest dealerships to go live with our eCRM programme for sales and service!

Using data from existing dealership systems, Marketing Delivery will be utilising mobile responsive emails and SMS to follow up sales enquiries and manage on-going customer engagement, and increase sales conversion rates throughout the enquiry to sale process.

The service includes a unique ‘Car Alerts’ message that will allow Westerly BMW Exeter & Westerly MINI Exeter to keep prospective customers engaged and informed whenever a new ‘approved pre-owned’ vehicle comes into stock. Car Alerts have been proven to deliver incremental sales and maintain high levels of customer engagement long after the initial showroom enquiry – and is a particularly useful for those customers who are waiting for a pre-owned vehicle with ‘exactly the right spec’ to come into stock.